Having a broad vision, the company is doing its best for their consumers to show the great sense of responsibility. This implies that the company is not letting other people to enter into the main decision and policy makings.
They are continuously holding their shares and from the last year there is no change in the controlling body shares. Public shareholding has been divided into two parts in the reports to maintain the transparency. The company has fewer shares given to the non-institutional bodies like individuals, foreign investors and bodies corporate.
From the last year figure of The company is keeping its shares to financial institutions and major key holders. Antonio Helio Waszyk Director Mr. Michael W. Swati A. Piramal Independent Director Senior vice president- legal Mr. Murli and company secretary The names in the italic are the new appointments from the last year. The three board members out of nine are new on the crew.
These three are best in their respective fields and to get them on board company has invested a big deal of money. Nestle India deals in a number of products and therefore requires number of Raw Materials to meet the output. These products are compiled in a group called class of goods. Below is the Table, pie chart and comparison of various Classes of Goods. Milk Products and Nutrition Out of Rs. It implies that it is the most profitable segment of the all.
Beverages Nestle has one of the most sought after beverage products in India. Nescafe is one of the leading brands in Coffee Market. The gross sales from this segment were about Rs. Also, the sales quantity for Nestle is highest from this Class. Given below is the Raw Material mix of Nestle for year and Other important raw materials are Grain flour, green coffee and chicory, edible oils and sugar. Type in Million Rs. Percentage in Millions Rs.
Percentage Indigenous 28, Rest all are indigenous which is a good sign considering the fluctuations in the global monetary values. Company wise Analysis For the year ended All numerical values are in Rs.
Coca-Cola 0 4, From the table shown above it can be found that the overall equity for the 19 companies given above: 1. Equity — Out of the total equity of Rs. But, is second best in terms of Net Profit Ratio. Antonio Helio Waszyk comprised seven other directors, out of which four are independent directors.
During the year, five Board Meetings were held on 20th February, , 22nd March, , 13th May, , 26th July, and 30th October, My Screeners.
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Manage Alert. Recently Triggered. Alpha Alerts. Mutual Funds. What's New Explore. Technicals Technicals Delivery. Check Buy or Sell. Analyst Call with Nestle India Management. All Earnings Calls. Nestle India Limited, Figure 6 The Three levels of a product According to the Figure 6, the core benefit of Cerelac are healthiness and convenience.
Nestle offering additional customer care services include doctors, professionals giving advices benefiting their customers and the well-being of their children as the augmented product. National Home Survey Nestle use market penetration pricing Rs. Nestle as the market share leader enjoy economics of sales, costs of production and distribution are reduced, the low price help keep Nestle standing out in the competition. Marketline, Kotler et al.
India market is low price sensitive, low public awareness of substitute and low inventory effect unflavoured the development of penetration pricing strategies. The low price of Cerelac products no longer help to produce more market growth. Nestle has adopted segmented pricing in the form of product-form pricing. Kotler et al. As majority customers are regular and loyalty users, different stages consumed to be demanding. Place Nestle used intensive distribution since pharmacies are the most effective distribution channel.
Market line, Through physical distribution to lower the costs of outbound distribution, factories Tamil Nadu, Haryana located at a very close distance to the major cities of India Chernai, Delhi , where have the most pharmacies and independent retailers. Through advertising and membership activities to create a demand vacuum that induce final consumers to buy Cerelac product.
The video provides a link to Nestle website and a feedback platform. This feedback loop inspire influencers in the health industry and mothers alike to share the videos. Forbes, People Nestle applied internal marketing to attaining the maximum performance and potential from employee, to achieving competitive advantage. Nestle recruitment teams are decentralised and well selected, which are more local responsive.
The diverse working environment enable employees to respond properly and minimize effect of cultural differences.
The non-negotiable standards for their suppliers, agents ensure high standard customers services. Physical Evidence Nestle introduce nutrition labels to Cerelac to give physical hints or cues to customers to buy their products.
Branding Strategies Nestle ranked rise from 56 to 54 in Interbrand, The strong presence and indicated brand as one of the competitive advantage. Brand awareness come from world of mouth, advertising, company webpages and more, at the same time build brand loyalty, increase the number of regular users and market share. According to Figure 3, the market forecast to experience compound annual growth rate.
Therefore, Nestle should forces on attracting potential users so as to increase their market share. Through direct marketing social media sites and websites, pricing strategies such as seasonal sales, to attract potential customers and collect feedbacks.
Nestle could focus more on exporting, as the birth rate of India is decreasing. Due to the food safety issues and concerns, Chinese tend to purchase products from reliable brand and not made in China. Warveni, Nestle are reliant on suppliers for raw materials Details please refer to Appendix 5.
Nestle can enhance efficiency and cost effectiveness through improving their inbound logistic performance. Nestle can provide call back services to avoid missing calls from customers.
With the advance technology, capitals and infrastructure, Nestle can renovate the existing infant formula, and create a better brand image toward non-government organizations such as International Baby Food Action Network.
To conclude, India is a favourable environment for Nestle to further develop their business. The existing demand, loyalty customers give Nestle potential to increase market share and profit.
Non-Tariff Barriers 5. The financial system remains subject to government interference, and the state retains considerable ownership in the banking sector. All domestic banks are required to do priority-sector lending as directed by the government.
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